Oikos NFL Draft

Giving a fan the phone call every drafted player remembers.

Brand Oikos

Brief As official yogurt partner of the NFL Draft, Oikos needed to be part of the weekend rather than a logo on it.

Role Ideated the activation concept and the story it told, then designed the entire build: environment, graphics, and every fan-facing touchpoint.

Execution We built the Hall of Hustle around players who were drafted late and proved everyone wrong. Fans walked through their comeback stories, round by round, and then got the call themselves: their name, their pick, their moment, with a camera on them. The structure of the whole thing was the structure of a draft day.

Outcome Ran across the multi-day 2018 Draft in Dallas as Oikos' flagship presence at the event, built to send fans out holding footage of their own draft moment.