Le Creuset Chef's Atelier

From foraging to feasting, dinner in the landscape that grew it.

Brand Le Creuset

Brief Build a dinner series that puts Le Creuset where its cookware belongs: outdoors, in the place the food came from, with the people who cook it.

Role Made the pitch images that sold the series, designed the identity, and built the system other designers worked from, down to the aprons and the foraging bags. Le Creuset carried my mark into the final logo almost unchanged.

Execution Each dinner moved guests from foraging to the table in one landscape, with the identity, menus, signage, and table graphics built to feel like they grew out of the setting rather than being placed in it.

Outcome The identity became the program's logo, and the system carried the series across every dinner, extended by other designers into a suite of elements.